Oops…

I recall one day my VP of Marketing proudly announcing to me that she had created 1000 qualified leads.  After thirty minutes working to convince me they were qualified and not just inquiries, I informed her that I was going to cut her budget by 80%.   Shocked- she was so successful, yet I was cutting her budget.  It was simple, I only had sales capacity for 200 leads.  She had just fueled the rest of the market.